Appleby Instrumentation Branding

Brand refresh for a water measurement and analysis company,
based in South Africa and supplying an international clientele.

Initial ideas incorporating water, measurement on an international scale.

Chosen identity
A modern lowercase font inspires confidence, accompanied by a globe made up of morphing elements denoting the international stature and scientific nature of the company.

 Stationery set
Strong globe icon used across all formats through tints and sharp outlines.


Facebook & Twitter
Icon used as a bold, confident profile picture.